ABOUT LUMA
Beauty discovery without the endless scroll.
Luma Beauty is being built as a focused guide to makeup people are actively interested in and products they are likely to use again. The goal is to combine current beauty trends with useful, repeat-purchase categories such as lip products, blush, mascara, complexion basics and easy eye products.
HOW PICKS ARE CHOSEN
Useful first. Trend-aware second.
Products can be evaluated by current interest, everyday usefulness, replenishment potential, value, ease of use and how well they fit the needs of Luma Beauty readers.
Demand
We watch categories people are actively searching for and discussing.
Repeat use
We favor products people naturally finish, replace or buy in more than one shade.
Transparency
Affiliate relationships should be disclosed clearly and should not replace useful editorial judgment.
AFFILIATE DISCLOSURE
How Luma can earn.
Luma Beauty may earn a commission from qualifying purchases made through certain links, at no additional cost to the shopper. Affiliate relationships help support the site, but recommendations should remain based on relevance and usefulness.