THE LUMA GUIDE
These guides give Luma Beauty useful editorial content beyond product lists. As real affiliate products are added, each guide can link naturally to the products used to create the look.
LIPS
Start with a stain or soft lipstick concentrated near the center of the lips, then diffuse the edge instead of drawing a hard outline. A liner close to your natural lip tone can add structure underneath, while a small amount of gloss or oil can shift the look from soft matte to dimensional shine.
EYES
Brown mascara creates softer contrast and works especially well for understated daytime makeup. Black mascara remains the stronger choice when you want maximum definition. Carrying both gives shoppers a simple way to change the intensity of a look without changing the rest of the routine.
FACE
Berry tones can create anything from a subtle flushed effect to a deeper editorial cheek depending on formula and application. Cream and liquid textures make the color easy to sheer out, which helps the trend translate into everyday makeup.
COMPLEXION
Skin tints generally emphasize lighter coverage and a more natural finish, while foundations typically offer more coverage options and finish control. Skin tint is useful for shoppers who want an easy base, while foundation remains better suited to people who want more correction or customization.